About The Experience Factor (TXF)
We’re building more than an app. We’re building a home for fitness that feels authentic, inclusive, and culture‑forward.
Who We Are
The Experience Factor (TXF) was created by a team of seasoned tech professionals and fitness enthusiasts who saw a gap in the industry. Too often, fitness gets reduced to calories and reps — but culture, connection, and authenticity matter just as much.
Our Mission
To empower fitness instructors and studios by giving them tools to grow, while delivering clients access to experiences that feel personal, authentic, and community‑driven.
Our Vision
A world where fitness isn’t about fitting in — it’s about standing out. TXF is here to amplify underrepresented voices, highlight diverse movement styles, and bring people together through the universal language of health and wellness.
Why TXF
- We’re building for instructors first — because when they thrive, communities thrive.
- We’re bridging tech + culture — combining years of industry experience with an understanding of what moves people.
- We believe fitness is for everyone — not just those who fit the mold.
Leadership
The Experience Factor is led by a team of innovators who bridge culture, fitness, and technology. With deep roots in the tech industry and a passion for wellness, our leadership blends professional expertise with lived experience to create a platform that empowers instructors, uplifts communities, and redefines what it means to move together.